"What in the world is this?"
"What have we here?"
"Is this a dastardly experiment possibly?"
"No, it's just... it's just me, Jeff Goldblum"
"making a 21st-century cup of coffee"
It is accomplished
From its simple beginnings...
"What'll it be this morning? Coffee?"
"coffee has become, well some may call it an art"
"A science"
"And certainly an obsession"
"It's laced with caffeine"
"the most widely consumed psychoactive drug on the planet"
"You'll enjoy the show more"
"while you're enjoying steaming hot coffee"
"Come and get yours now"
"Over two billion cups of coffee are consumed in the world everyday"
"Wow!"
"Here in the United States of America"
"it's a multi-billion-dollar industry"
"And you know what? They even drink coffee in space"
"They even drink it in space"
That is awesome
How is it that this... brown beverage has
gone so deeply into our...
hearts?
"Full dis closure, all..."
"I'm gonna lay all my cards on the table, not a joker in the deck"
"I've never particularly enjoyed the taste of coffee"
Do you normally take coffee with your sugar?
What?
"You know, I gave it all up about five or six years ago"
"And now I gotta lead us through this odyssey of coffee"
"Oh, boy I wonder if I'm gonna be tempted"
"Howdy, partner"
"Didn't think you'd see me on a horse, huh?"
"Well fact of the matter is I... I ride like the wind"
Jeez
And this is what you guys really do?
- All day, every day - You're not just pretending?
"It's exactly in places like this that America's torrid love affair"
"with coffee first got real serious-like"
"And where, believe it or not you can still find characters"
"who make pots of joe exactly like they did"
"in those grand ol' days gone by, yip!"
I think we should go make some coffee
Let's make some coffee, man Thanks, guys
What do you call it? Coffee? Or anything else?
- Coffee - Any... That's it?
- No nickname for coffee? Okay - No nickname
- I'll rustle up some coffee for the... - Yes, sir
for the guys Right quick
- Welcome to camp - Thank you so much, it's a great...
- Kent Rollins - Hey, that handshake
Wow! Do that again
Liftin'll give an arm know what I mean?
Everything in my camp is hot and heavy
"Kent Rollins"
"He's a cowboy cook who's keeping the traditions"
"of the Old West alive..."
Y'all are in for a treat today
"on a YouTube channel with over 49 million views"
"What the heck?"
"I didn't know y'all was gonna join me today in the shower"
"But you know what his big claim to fame is?"
"authentic cowboy coffee"
"Rolling, rolling, Rollins rawhide"
Coffee's something that has welcomed people
into camps for... for many, many, many years
And when you make cowboy coffee the right way, they...
it is the smoothest coffee in the world
- Are you a coffee connoisseur? - You know, I cut it out
about four, five, six years ago
Haven't had a drop of caffeine since, and I like it a lot better
Well we're gonna load you up today, 'kay?
Okay
There's three simple things you gotta have to make coffee, 'kay?
"Fire, water, and coffee"
But today, I'm not grinding coffee You are
Oh, brother
I'm taking a vacation from my problems
- You gotta grind faster - Yeah, what was I doing?
I was just kinda... There we go
You know what my dad would say about that?
- What's that? - You're using asses and elbows
That's right, hold that
Wow, I don't want the wind to blow away those grounds
Not too close Not too close
The inside of that coffee pot has never seen soap
- No soap at all? - Fire purifies all
Ready?
That'll do it
And we're gonna dump her right in there
- Okay - This ain't like some little percolator
drip, drip, coffee maker Keurig, something, another
This will make coffee the right way
When that coffee boils, the first place it's coming up is in that spout
- Okay - So we put a little right here
Then the rest goes around the outside edge
And we let this sit for about three minutes right here on this side
-Yeah, yeah - And then when we pour it
all the grounds will have been settled to the bottom
"Coffee doesn't grow around these parts"
"So how exactly did it become the cowboy pick-me-up of choice?"
"Well, to find out, you gotta travel back thousands of years"
"and halfway around the world"
"Legend has it, there was once an erratically-behaving Ethiopian goat"
"Curious locals start snooping around"
"Found out that the reason was that she'd eaten coffee berries"
"Roasted and brewed with water this new drink took, first, Africa"
"and then the Middle East and Asian, and Europe by storm"
"America joined this coffee-palooza somewhat later"
"But once it got hooked it wasn't too long"
"before the US of A found a way to mass-produce this stuff"
"Now, we cut to the 1860s in Pittsburgh"
"And John Arbuckle made use of a self-emptying coffee bean roaster"
"and put his product in paper bags to keep it"
"fresh, which meant that coffee could get shipped in bulk"
"all across the country even way out West"
"And this now-convenient drink became a hit with settlers"
"and cowboys, providing..."
"rocket fuel for for life on the prairies"
"How 'bout that?"
- I got it, I got it - So... You got it?
Jim, y'all ready for some coffee brother?
How about that? Who's next?
- Now, you sure you want this Weston? - Yes
This'll make you grow taller Weston Are you wanting to grow taller?
When I was a kid, I was like "Why are adults drinking this?"
- "It tastes like dirt and sticks" - Oh, man, I love coffee
- You do? Why do you like coffee? - Absolutely
Oh, I can get up an hour early every morning
and sit around and drink coffee before I ever do anything
- Right - Let me go get you a cup
- 'cause you the one needs to try it - Okay
And then we're gonna have a little toast
Okay, I like the idea
There's good ships and there's wood ships
and there's ships that sail the sea but the best ships are friendships
- and may they always be - That's just wonderful
- "Friendship" - It'll burn the hair off of frogs
- but it's hot enough, I promise - Okay
- Singe the hair off your tongue, too - Yeah, it is hot
I love it! I've never tasted anything like that, to be... to be honest
Do you know that song "We are family..."
"My cowboy brothers and me"
You know that song? What's the matter with me?
- That's the question - You just need more coffee
- That's what's wrong with you - Maybe that's it
"Coffee"
"Hey, maybe it's not so bad after all"
Ready?
I have not had a drop of caffeine for, low
these four or five years until about fifteen minutes ago
I think it did do something to me
I tell you, I hadn't thought about it till this second
but I feel charged, charged up
"You ever see a human being spoon a horse?"
Anyway, I'm gonna use this charge to continue on my caffeine exploratory
I'm ready to go
"Oh, boy"
"Coffee, I'm now remembering can have a radical effect on the..."
"on the human brainpan the old noodle"
"Ouch! Where am I? Wait a minute I'm clear as a bell"
"I see everything! Could this be why people adore this drink"
"so head-over-hee ls-edly?"
"And how exactly did these mind-altering properties do their work?"
"Let's swing out and investigate"
"Drums keep pounding a rhythm to my brain"
"Maybe now would be a good time to consult an expert"
"Well, as somebody who's just finished a 14 hour hospital shift"
"Neurologist Dr. Marwa Kaisey might be the perfect person to explain"
"just how coffee gets us way perked up"
"But, you know, I think I should keep my wits about me for this"
"So, for now, for heaven's sakes Jeff, stay off the juice"
Hi, I'm Molly Can I get y'all something to drink?
- I'll have a coffee with cream please - Just regular cream or... or milk?
- regular cream - And for you?
Gee, do you have a cup of hot water? Thank you so much, Molly
- I appreciate it, yeah - Thank you
Do you... You don't drink coffee, huh?
For a while, coffee would be my performance enhancement
drug of choice And I'd...
chug, chug, chug chug, chug, chug, chug
I would go home that night Not only couldn't I sleep
but my mind was telling me strange things and...
- You, you know? - Well, it releases adrenaline
So it, it triggers that fight-or-flight stress response in the body
- Right, right, - Yeah, and if you have that much
then you're gonna feel like you're about to fight a bear or something
Yes, I felt that the kind of energy it gave me was superficial
was adrenalized, and kind of you know, something, it was...
I wasn't making it up But it was superficial
Because of that adrenaline you're on heightened alert
so you are more focused
but you don't have time to think about things on a deeper level
Like a lot of things... it's a balance, right?
- It's a balance - It's a balance, moderation is key
"Okay, so, I know what happens if you overdo it"
"but, hey, I like what she said"
"What if you take just a sensible dose?"
"Animators, let's go You're on, you're on, guys"
"Travel inside the brain, and we see that coffee's big magic trick"
"is not just to get us stimulated but to stop us from getting sleepy"
"One reason that we feel tired"
"is 'cause of a chemical called adenosine"
"which gets released throughout the day"
"And as it builds up, we feel more and more fatigued"
"But when we drink coffee caffeine blocks adenosine"
"from doing its job, and you feel perfectly fully awake"
"I guess that's why this tonic has become so popular"
So, every body is different every brain is different...
- Yes - in how it responds to coffee
And so that's why people have such strong opinions
People either love coffee or they hate it
And the people that hate it a little bit like you
feel that it made them irritable or jittery
or not quite able to reach deeper thoughts
But for a lot of people it's a very comforting thing
It helps us stay awake It helps us focus on our work
And it can even bring us together
If I may, I'm going to sum up my thoughts
after that delightful meeting here in this diner
"Well, caffeine, for me can be the wrong thing"
But it certainly could be okey-dokey
used in balanced moderation I suppose
I, I shouldn't close my mind to anything
And something else occurs to me with this whole coffee business
that it can be a portal into something larger
and more interesting
"This mood-altering and trippy substance"
"helps people to get things done"
"People become just like industrious ants"
"But while it may have become all the rage thanks to the caffeine"
"I suspect there's more to it than that"
"Could Homo sapiens be so nutsy cuckoo about this stuff"
"because of its unique smell and taste?"
"Well, some people sure think so"
"Oh, yeah"
"There are folks who obsess over coffee's delicate essence"
"and the most effective ways of extracting it"
"You wanna meet one of these amazing individuals?"
"I do, I do"
Hi, my name is David Schomer
And in 1988, I started a company called Espresso Vivace
"David Schomer has spent thirty years perfecting the technology"
"and techniques needed to produce the perfect cup"
"And he's done it in a sustainable"
"and environmentally responsible way"
"He's quite a guy He's, he's really a..."
"a wonderful guy"
- Okay, ready? - All right
Why are we here in this enchanted, enchanted forest
and me, of all people digging a hole?
I read the Journal of Science...
came out with an estimate to completely stop climate change
You plant one trillion trees So we're getting started
In order to offset the carbon dioxide from coffee roasting
So I see optimism
Why did you devote your life to the pursuit of perfect coffee?
When I was four years old... my mom'd take me to the store
and they would have this coffee grinder And I smell the fragrance
And I'm like, "Oh, my God! That's, like, adulthood"
So my life is to get that fragrance in a cup to enjoy
as a flavor-aroma experience
I love you very much because you're pure-hearted
I, I am pure hearted in the absolute pursuit of that perfect coffee
Thirty-one years
Hey, I think I'm doing some progress, look at that
- You are, you are - For anybody who doubted me
and my...
- Look at that deep hole - Okay, we're good to go
Sweet little Japanese maple I love it
- Yeah - Shall we proceed to coffee central?
- Let's go to heaven - "Heaven"
"I'm in heaven"
"David has graciously invited me to one of his flagship coffee shops"
"in order to experience the thing that makes the dirty brew"
"so to speak, so vital to him and hordes of others"
"And that is its celestial aroma"
So here's my raison d'etre Smell that
- Wait a minute, wait a minute - That is my muse
- Oh, my God! - That's it
- Wow! - That's what I drive
to get into a cup
- That's a Northern Italian Roast - Is it chocolaty
and, like pickles too... or is there something vinegar-y and chocolate?
I call it an earthy caramel featuring peak caramelized sugars
and peak origin flavors at the same time
And origin flavors are like if you have an Ethiopian Harrar
you're looking for a chocolate umami upfront
and blueberry aftertaste
Your words are melting like honey in my brain
Oh, good I was glad I'm not boring you
I've never experienced anything like this
"David is not just a scent and flavor wizard"
"he's totally into how a cup of coffee looks"
"And it's been through his Herculean efforts"
"that there's been a complete transformation"
"in the way coffee is served all over the world"
What is the big secret?
"Latte art, as it's come to be known"
"has become a big big part of the attraction of 21st-century coffee"
"The light foam of the milk gives the cupful a silky mouthfeel"
"and lets you know that your order was filled"
"by a highly skilled professional"
"And even though it all really started in Italy"
"David has been instrumental in its widespread use"
"by means of his teaching"
Espresso Vivace is known for popularizing...
latte art patterns worldwide with a tape I released in 1995
"Cafe Latte Art"
If you have a passion for doing the coffee, you can't lose
I have a specialist to train you in this
Brad Langdale is a master Vivace barista
I can tell ya, nobody gets this on their first try, good luck
Thank you, master
Doctor Langdale Master Langdale
- You're a master of this... - latte art
Latte art, and you're gonna teach me a little something?
Yeah, I'm gonna do my best to teach you a little thing
Maybe I can get you to pour a heart or something
Well, let me show you how it's done
I like that sound Reminds me of the car wash a little
What's that song go? "Milkshake..."
"My milkshake brings all the boys to the yard"
- "It's better than yours" - How in heaven's name
are you doing that? I saw it before my eyes
but I still can't believe it It's like a magic trick
- Yeah - I'm gonna do it
I'm ready to do it Wait a minute, okay, okay
It's hot, make it last Make it last, slow, slow, slow
And now we're gonna get very close
It's less a heart, and more like a kidney or a spleen
Everybody's gotta start somewhere
Up
Perfect, I love it
It's like a Rothco
Nice to see you, guys We're making latte art
Lift your hands
Holy cats What did I just do?
Show the camera Show our friends
Our dear, dear friends
That heart's for you
That's for you, that heart
What came over me? Why did I do that?
"Hey, all day, you know as we've been here"
"I've been noticing whole groups of people..."
"You know, there are friends meeting up, and families"
"and study groups and couples on dates"
"and they're all enjoying David's handcrafted beverages"
"You know, it seems to me that wherever there's coffee"
"there are people coming together"
I'm struck by the power of coffee It's a powerful drink
And more than just a drink it's a social lubricant
And somehow we make these places
and we serve it and we get together
"Hey, let's have a cup of coffee"
"You wanna... Let's get together for a cup of coffee"
"Can I pour a little more co-coffee for you?"
Et cetera, et cetera
You feel yourself amongst others And then you say...
"Hey, hi, yes, sure have a seat"
"Join me for coffee"
"Yes, well, coffee can be an aid in our interconnection"
"but, hey, what happens when this potent brew"
"escapes the coffee shop and gets out on the open road?"
- "Would this be called a hot rod?" - "This is a hot rod"
Nearly a thousand horsepower of rumble under there
- A thousand? - Yes
I love this car
- Shall we get, grab a coffee? - Let's get coffee
"Simon is now muscle-driving me to the final stop"
"on our coffee pilgrimage"
"It's a social event that's become a global phenomenon"
- All righty, guys - Look at that
- And... that's yours - that's you... Oh, that's for you...
- That's me? Cheers - That's your iced one
Cheers to you, son
You're gonna meet some really interesting characters today
I think you're gonna be surprised when we pull in, when you see...
- You like to be surprised? - I do
Don't do that I spilled my coffee!
"Cars and Coffee events offer a space for people to meet up"
"and chitchat about this thing that they have for their cars"
"and, you know, I guess everything uh, everything else under the sun"
Holy cats Look at this
Jeff, welcome to South OC Cars and Coffee
- Cars and Coffee, welcome Jeff - Thank you so much
Come and meet my, my posse
So this is, this is the group of friends
that we started Cars and Coffee with originally
- You got Scott over here - Oh, my gosh!
Scott is the splitting image of Kevin Bacon
- We always say that - A young Kevin Bacon
You tell me how you came to coffee
So, when you buy your cup of coffee...
- Yes, sir - and you come to Cars and Coffee
you're basically buying a ticket to a social event
where everybody's open about talking about...
- what they're passionate about - Isn't that nice?
What percentage of talk goes on here that's about cars
and what percentage about coffee?
I think that conversation is about cars
but the coffee is what makes it an intelligent conversation
because they all come here half asleep
I wanna introduce you to some people who...
Cars and Coffee has really changed their life
We met September first of last year
Jacky comes up to me and she goes, "Is this your car?"
- "I have one just like it" - Did coffee play a part
when you were, you know courting each other?
- Yes, we needed a lot of coffee - Yes
You did? Because you didn't get much sleep?
- Yes - That's correct
That's special
Every morning, on the way to work, I stop at a coffee shop
And there was a group of guys sitting at the table
And one thing led to another and says
"You know, Dave, you got to bring your car to Cars and Coffee"
So I came down one day and I've been coming ever since
I reacquainted with friends that I haven't seen in over thirty years
and I made a whole new group of friends here as a result of that
That's a very beautiful beautiful story
"What, then have we learned, finally"
"when all is said and done about this, this drink?"
"I mean, certainly, people enjoy the flavor and the smell of it"
"But, you know, I think the... the reason that this..."
"humble beverage has conquered the world"
"I think we can fairly say, is its ability to both bring us together..."
"and then enliven our conversations"
"It's why this drink has been at the heart of intellectual, and political"
"and artistic movements"
"from the 18th-century Enlightenment..."
"Say, what do you think of this coffee?"
- "to the beatniks" - "This is us, see, we're today"
"Since its discovery, coffee has helped like-minded people"
"we could say, swap ideas and knowledge, and stories"
"And those exchanges might end up changing the world"
"or they might simply put a smile on your face"
"What's wrong with that?"
Coffee, coffee, coffee What a special drink
Not only coffee can lead to friendships
and the opening of one's life
and the enlargement of the social circle, but positive things...
I can imagine that political convictions could be honed
And that starts from a little pebble of friends
outward and outward and outwards
Our lives will be challenged and we gotta have fuel
and we gotta have friends
As, as Ringo said, "I get by with a little help from my friends"
"as long as I've got some coffee"
I hope that's not just the coffee talking
Subtitled by: Image Production House